{
USA
}
{
Nov 4, 2022
}
ONDRWEAR
Services
{ Prototyping }
{ Design }
{ UX/UI Analysis }
Scope of work
{ Clothes }
{ E-commerce }
About the project
Ondrwear is a brand specializing in Leakproof Underwear for individuals experiencing incontinence. The founder of the company is not only a Urologist but also a mother who personally witnessed the daily frustrations and embarrassment faced by both men and women due to urinary leakage.
task
When redesigning the Ondrwear website, the main focus was on creating an exceptional user experience for the product pages. Our primary objective was to enhance the number of page visitors who ultimately add items to their cart. We aimed to maximize conversions and provide a satisfying shopping experience.
The development process
We achieved this goal by making the website more attractive which goes beyond typical tactics such as relying solely on "free shipping" or "BOGO" style discounts/offers.
To accomplish this, we invested 100% of our design effort into making these pages truly unique. By leveraging compelling visual elements, intuitive navigation, and engaging product descriptions, we could create an enticing environment that encourages visitors to click the "add to cart" button.
Overall, the key was to create a visually stunning and user-friendly product page experience while understanding and addressing the conversion challenges highlighted by the Facebook Paid Ads data.
Typography & Colors
